SmartAsset

SmartAsset makes it easy to get matched with a financial advisor (for any portfolio size) and start budgeting without cramping your lifestyle. Because with a little planning, indulgence isn’t dumb.

Art: Jack Barnet & Michael Wellvang
Copy: Maggie Willams & Michael Wellvang

“DUMBA$$ETS”

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Pop-Up

DUMBA$$ETS is a series of curated rooms made to be selfied, all featuring bizarre displays of wealth. Entry is free—just complete SmartAsset’s financial advisor quiz.

Stunt for Pop-Up

Gold trash bags are placed around town before the opening. QR coded signs link to a video.

The Location

DUMBA$$ETS occurs in a 3,000 sq. ft. storefront in a high-foot traffic shopping district. 1 week open, 1 week build-time.

SmartAsset’s mascot greets patrons and sets them up with the financial advisor quiz.

  • Welcome to DUMBA$$ETS,
    a shrine of shameless splendor.
    A cathedral of questionable choices—free from the haters who don’t understand that when you play the money game right, the real prize is playing it wrong. 

    Within these walls you’ll never have to answer why you want a golden toilet that sings Beethoven, or a diamond-encrusted ice sculpture of your face.

    By the end of your journey, it will be clear: the world is yours. If you take it.

    So, step inside. Indulge.

    Just remember one thing: being smart gets you stupid money.